Self-promotion through marketing can be a challenging process to understand and implement effectively. The key is to put yourself in the spectator’s shoes and making sure you promote your strengths and products in a manner that will benefit them, not simply boasting. This is the place where Personal Branding and conducting a market analysis with tools like Keywordtool and Answer The Public can be extremely useful.
The main reason for doing self-promotion is to build an image that will aid you in advancing your career or increase your customer intake. A good reputation is the result of a mix that includes building a strong brand and networking, being a good team player, and logging your achievements.
A common mistake people do is focus on promoting themselves and neglecting to highlight their work, product or achievement in a way that creates more interest for people to be interested with. Some people will promote themselves too much, believing that displaying their educational background or unique skills at every opportunity will result in others interested in them.
The best thing to do is make sure you have a balanced mix of both and utilize a variety of methods and platforms for self promotion, including social media (especially Instagram and TikTok) email marketing, website creation, podcasts and vlogging. This latter option is especially powerful because it lets viewers to interact with you and to discuss your work. A custom website is another great option as you can include your most recent news, blogs and vlogs to allow for a continuous interaction with your viewers.