Original reviews of software are written by users who have had their own experiences with the software. They include both the positive and the bad and are an important source of information for other shoppers of software. However, it is crucial to understand where reviewers’ experiences stem from and what the goal of the software they’re reviewing is. Reviewers who aren’t honest can have many reasons, ranging from genuine satisfaction and balanced experiences to shady motives.
To ensure the authenticity of a review, all reviews are subject to the following reviews are subject to the following checks:
Identity Check – Each review is scrutinized for identifiers such the name of the author, his job title and email address to confirm it was written by an actual person. If the reviewer’s identity cannot easily be verified, the review will not be published. Conflict of Interest Verify if the reviewer is in any way associated with the vendor being reviewed or is directly competing the reviewer’s review will not be published.
All reviews are subject to the same quality control and verification processes regardless of the rating or product being examined. This assures that all reviews are treated equally and without bias.
Vendors are urged to respond to all reviews even those with low reviews, since this is a great opportunity to demonstrate that they are paying attention and are interested in the opinions of their customers. Vendors should not try to influence reviews through the inclusion of the non-disparagement clause in contracts with customers as this is against federal law.